Translation of "Brand differentiation" in German

There is strong brand and product differentiation on the market.

It plays an important role in brand differentiation.

At the same time, clear brand differentiation is a central element of marketing.

Today, real brand differentiation is achieved through communication.

Further, this Directive does not affect accepted advertising and marketing practices, such as legitimate product placement, brand differentiation or the offering of incentives which may legitimately affect consumers' perceptions of products and influence their behaviour without impairing the consumer's ability to make an informed decision.

Over recent years, design has become a strategic asset in brand equity, differentiation, and product quality for many companies.

In addition, owing to the strong brand and product differentiation and the high search costs relative to the price of the product, the absence of in-store inter-brand competition leads to an extra welfare loss for consumers.

Neither does it affect accepted advertising and marketing practices such as product placement, brand differentiation or the offering of incentives which may legitimately affect consumers’ perceptions of products and influence their behaviour without impairing the consumer’s ability to make an informed decision.

FlairTM technology is the latest advance from Afa to herald a shift in traditional packaging approaches that support brand differentiation across a wide range of markets and applications.

This type of product display functions as an effective way of providing product information and makes better brand differentiation possible," explains Kirsti Paakkanen, President of Marimekko.

Safety and brand differentiation are two of the leading factors driving greater adoption of LEDs in automotive front-lighting platforms, which are growing at 30 percent per year, according to Strategy Analytics, Inc.

Color mapping provides a means of identifying potential logo colors for new brands and ensuring brand differentiation within a visually cluttered marketplace.

Process complexity – For multi-marque manufacturers, brand differentiation and independence can result in brand specific processes.

There are a plethora of services being demanded by clients and only certain quality players have attained a brand differentiation that enables them to stand out from the rest and win clients.

Morphotonix' clients span from Japan to the US, in industries where brand differentiation and product authentication require additive-free solutions and distinctive quality hallmarks.

The chance, however, lies in the fact that screen technology increases the numbers of beauty buyers while simultaneously reducing brand differentiation, the company stated.

Flair™ technology is the latest advance from Afa to herald a shift in traditional packaging approaches that support brand differentiation across a wide range of markets and applications.

A jury will now evaluate the submission with regard to criteria such as brand-typical features, differentiation from competitors, degree of innovation, ecological quality, longevity and economic success.

The approach identifies that engagement with CSR issues can lead to improvements in areas such as human resources, risk management, brand differentiation, reduction in scrutiny (government, NGO and standards organisations), and supplier relations (particularly when suppliers or customers are subject to more stringent standards requirements, such as EMAS and ISO 9000).

By boosting the development which primarily is based on traditional trade, the alliance is set to establish an integrated supply chain with the sights on product and brand differentiation for the local market.

Manage a pipeline of ideas aligned with strategic priorities to bring innovative products and services to market quickly and effectively, increasing brand differentiation, competitiveness and customer value.