nachhaltig
nax.hal.tɪç
The adjective carries two clearly distinct meanings: the environmental and economic concept of sustainability, and an older sense of something deep or enduring. The right English equivalent depends entirely on which sense is intended.
1. sustainable · environmental, business, policy
Used wherever the focus is on ecological responsibility, resource conservation, or long-term economic viability.
2. lasting · figurative
Describes a deep, enduring effect, most commonly paired with verbs like impress, shape, or shake.
Notes
The environmental movement has narrowed the everyday meaning of nachhaltig to sustainable. However, in phrases like Das hat mich nachhaltig beeindruckt it means deeply or profoundly - translating it as sustainable there would be a clear error. This ambiguity is especially common in older texts and formal prose.